You Don’t Find Your Purpose. You Remember It And Then You Have to Choose It.
Most people searching for their life’s purpose are looking in the wrong direction—outward, at what they should want, instead of inward at what they’re actually built for.
I know because I spent most of my 20s and 30s doing exactly that. Hopping from career to career—police force, radio hosting, homeopathic medicine, marketing, freelancing. Every time something didn’t feel like “the one,” I’d try another avenue. The confusion felt like a personal failure. It wasn’t. It was a map I just didn’t know how to read yet.
Here’s what I’ve come to understand after years of that trial and error, and after building Soulprint Mastery around these exact frameworks:
Purpose isn’t something you find. It’s something you remember. And once you remember it, you still have to choose it—which is the part nobody talks about.
I recently sat down with Authority Magazine to talk about exactly this. Below is an expanded version of what I shared—including the identity shift framework I use with clients and 5 practical ways to start aligning your goals with your true self.
The Difference Between Healing and Becoming
There’s a trap in the personal growth space that I see constantly. People spend years healing—going to retreats, reading books, doing ceremonies, consuming podcasts. And all of that has real value.
But at some point, healing has to become becoming.
The question shifts from “What else do I need to heal?” to “Who do I need to become now that I know what I know?”
And that’s where things get real. Because becoming requires something healing alone doesn’t: a decision.
I’ve lived this. Four months ago, I ended a 15-year relationship, packed up my life in Toronto, and moved back to Alberta. My intuition had been nudging me for years. I kept myself small—because of comfort, habit, and familiarity. Until one conversation made the nudge a scream.
What I learned from that experience:
- A good person does not always equal an aligned partner.
- A safe situation cannot always come with you on your next journey.
- The pain and discomfort of change is the very experience you need to authentically guide others through theirs.
- Staying stuck in familiarity that isn’t evolving can stop your individual growth entirely.
Why Most People Stay Stuck (It’s Not What You Think)
They don’t fear the truth. They fear what they’ll have to let go of if they accept it.
And here’s the other thing I’ve noticed: sometimes the problem isn’t that you don’t know enough. It’s that you’re zoomed in too close. You’re focused on the modality—the tool, the niche, the offer—when the real answer lives one level up.
I had a client recently who was spinning out trying to figure out which modality was her purpose. I stopped her and said: it’s not the modality. It’s what the modality facilitates. That transformation piece—that’s your purpose.
Zoom out. Suddenly everything you’ve been collecting starts to make sense.
Societal expectations make this harder. The pressure to follow a prescribed path—the right university, the right career, the right number of kids, the right mortgage—drowns out the quiet inner signal that’s been trying to reach you. Self-awareness, authenticity, and intuition are the antidote. When those three are intact, you know pretty quickly which voice is which.
5 Ways to Align Your Goals With Your True Self
These are the steps I shared in the Authority Magazine interview—expanded here with more context.
1. Birthchart Yourself
Not a personality quiz. Your actual energetic blueprint. I use a fusion of modalities—Numerology, Human Design, Gene Keys, Bazi, astrology, and astrocartography—what I call birthcharting. The goal is to find the common threads across all of them. That’s where your true design comes into focus.
When I did this for myself, every single modality pointed to the same thing: identity shifting, consciousness work, and guiding others through transitions. The charts agreed with each other and with everything I’d always been drawn to. You can’t ignore that kind of pattern.
2. Get Clarity Before You Set Goals
Once you have the picture, decide what arena you’re building in—business, life, or both. This matters because the strategy looks different depending on the answer. Skipping this step is where most people go wrong: they get the clarity and immediately try to do everything with it.
Birthcharting also revealed something I didn’t expect: the tripwires I needed to address. The patterns that would keep pulling me off course if I didn’t name them. It’s the whole map, not just the destination.
3. Birthchart Vision Board
This is different from a regular vision board. Instead of cutting out pictures of things you think you want, you ask: what does my soul actually want? Does it match what I’ve been chasing?
A lot of spiritual people assume that wanting something extravagant is ego. But what if it’s actually a soul need? I’d love to attend luxury wellness retreats. To some, that’s wasteful. But my soul thrives in calm, beautiful, peaceful environments—and my chart actually confirms that. A beautiful environment is a requirement, not an indulgence.
Flip it the other way: someone might be dead set on a city-block-sized yacht. But what if their soul would be completely fulfilled just living by the water? The chart knows.
4. Walk Toward One Aligned Goal
Not sprint. Walk. Or crawl if you need to. Soul-aligned goals feel nervous and exciting simultaneously—that combination is the signal you’re on the right track.
When I moved back to Alberta, I was full of grief and nerves. But underneath it was a natural curiosity I couldn’t suppress. And not coincidentally, my astrocartography chart shows Toronto as a place of tension where I would discover my purpose—and Alberta as the place where I would express and build it. I couldn’t have planned that arc. And yet, that’s exactly what happened.
5. Trust the Compound Effect
This is a marathon. Every aligned choice stacks on the last one. Don’t try to overhaul everything at once—unless you want to fry your nervous system into oblivion.
I’m not on the mountaintop. I’m still in my own identity shifting. But I’m aligned to the journey. And identity shifting doesn’t have to have a final destination. We might as well have the best equipment we can for the road.
Purpose Work Asks You to Get Comfortable Being Uncomfortable
If you’re in the middle of your day-to-day and wondering how to even start—I hear you. You don’t have to blow up your life to begin. Start with carving out the time that’s currently going to Netflix or scrolling. If that’s not available either, get honest about your pain threshold.
As Rumi said—something along these lines anyway—when the pain of not changing overcomes the pain of changing, that’s when people change.
The discomfort of staying the same will eventually outweigh the discomfort of becoming. And when it does, you’ll be ready to read the map.
Ready to Start Reading Your Map?
If this resonated and you want to explore what your own birthchart is revealing, come join the Soulprint Mastery community on Skool. It’s where the real dot-connecting begins.